Cypress Sol Co.
Cypress
Sol Co.

A shared-value platform connecting people to places, and people to people.

EXPLORE

Cypress Sol Co. tells the stories of the Florida you discover when you travel beyond the familiar itinerary, and creates ways to experience it.

Through music and film we inspire people to explore inland Florida. Through place making and curated travel we guide visitors on the path to their own adventure.

Mission

To create and connect exceptional places, experiences and a community that celebrates Florida's outdoors, its people and its culture, while driving meaningful conservation and stewardship of its natural landscapes and waters.

Vision

To be the most effective Florida lifestyle platform, uniting world-class outdoor experiences, conservation, music, storytelling, and community. To inspire people to explore and to live more connected and intentional lives.

Purpose

Cypress Sol Co. creates places, experiences and content that deepen people's connection to the land, water and culture of Florida. By bringing together two of Florida's greatest storytellers, JJ Grey and Carlton Ward Jr., we create a powerful platform to celebrate the wild and beautiful places of Florida, inspire the next generation, and help protect them for the future.

Team

JJ Grey
Musician & Storyteller

Florida musician, songwriter and storyteller who brings people together through music and a shared love for the outdoors.

Music & Culture
Carlton Ward Jr.
Filmmaker & Conservationist

Award-winning photographer, filmmaker and conservationist dedicated to sharing Florida's wild places and protecting them for the future.

Film & Conservation
Jason Baker
Founder

Founder of Dream Traxx, creator of world-class adventure experiences that connect people to extraordinary places.

Dream Traxx
Nick Veltre
Co-Founder

Co-founder of Tropic Ocean Air, expanding access to Florida's extraordinary destinations by air and sea.

Tropic Ocean Air
Chuck Brown
Founder

Founder of Jack Brown Seaplane, a pioneer in seaplane aviation and adventure travel throughout Florida and beyond.

Jack Brown Seaplane
Standard Land Company
Real Estate & Development

A real estate and development platform focused on creating extraordinary places that connect people to Florida's land, water and outdoor lifestyle.

Standard Land Company

People to placesPeople to people

What we believe

People spend on experiences, community, and belonging, not square footage.

Florida's most valuable asset is its water. Fifty lakes joined by canals, minutes from a historic downtown. Cypress Sol exists to activate it.

Places

WINTER HAVEN, FLORIDA
01
Mixed-use lakefront destination · Lake May
Cypress Sol Landing
The anchor. A mixed-use lakefront destination on Lake May, a short walk from downtown, where the activation of the Chain of Lakes begins.
Visit the Landing →
02
Premier golf · Winter Haven
Lochloosa Club
The escape. Two hundred acres and a mile of lakefront, named for a song about old Florida and its beauty. Our happy place, uninterrupted.
Coming soon
03
A curated social club · at the Landing
Lake and Lawn Club
The club. A private social club at the Landing for boating, fishing, golf, and slow afternoons on the lawn.
Coming soon
04
Public-private partnership proposal · Lake May
Lake May Bike Park
A proposed regional bike park on ten waterfront acres at Lake May. Privately funded, publicly enjoyed. Details to be announced.
Coming soon
05
What's next
The next place
We are always looking for the next Florida place worth sharing. Introductions welcome.
Cypress Sol Co.

Connecting people to places and people to people.

hello@cypresssolfl.com